Bob meets the scientists to discuss how music effects the brain.


Dr. Daniel Müllensiefen
Reader in Psychology
Goldsmiths, University of London

Daniel is a Co-Director of the MSc in Music, Mind, and Brain at Goldsmiths. He is also a research fellow with the University of Music, Drama, and Media at Hannover, Germany. The breadth of his work is not only seen in scientific contributions, but also in his engagement with industry, for instance serving as Scientist in Residence with advertising agency adameveDDB from 2010 to 2016 and acting as an expert witness in many cases of musical plagiarism

Rory Sutherland
Ogilvy Change

Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioural science practice within the agency, titled Ogilvy Change.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – those very small changes that can have enormous effects on people’s decisions – for instance tripling the sales rate of a call centre by adding just a few sentences to the script.

Shazia Ginai
Neuro-Insight UK

Shazia, CEO of Neuro-Insight UK, is a creative and curious insight and marketing professional with a passion for people and leading insight to action. She has a track record of successfully building and leading insight capability and embedding this into organisations to drive action across multiple markets and functions. After graduating from DeMontfort University in 2005, Shazia spent a year interning at Procter & Gamble, before working her way up to Brand Franchise Innovation Leader at P&G for Hugo BOSS Fragrances & Skincare.

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